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Free tool · 60-second read

How much is a slow reply actually costing you?

Every lead that waits too long — or never hears back — is revenue walking out the door. Plug in your numbers and see the real annual cost of the leads you're already paying to generate.

Your Numbers

Tell me about your lead flow

Rough estimates are fine — the point is to see the scale of what's leaking. Nothing here is stored until you ask for the full report.

$
%
%
$
Estimated revenue you're losing
$0

walking out the door every month from slow & missed leads.

Per year (first sale)
$0
Lost lifetime value / yr
$0
Want the full breakdown?

See the year-one lifetime-value number, the exact deals you're losing, and the 3 fixes that plug the leak. Sent to your inbox + shown here instantly.

How this is calculated: Leads that get a slow or missed response convert far worse than leads you reach fast — industry lead-response studies consistently show a multiple-X drop-off. This model conservatively assumes tightening your response recovers 60% of the deals you're currently losing on those leads. Your inputs, your math — adjust anything above to see it move.

The Full Picture

Here's exactly where it's going

Slow / missed leads per month0
Deals lost to slow response — per month0
Deals lost — per year0
Lost revenue (first sale) — per year$0
Lost lifetime value — year one of leads$0

How you plug the leak

  • Instant response. An AI receptionist / responder that texts or calls every new lead in under 60 seconds — nights, weekends, and while you're on a job.
  • Automated follow-up. A sequence that keeps working leads that don't reply the first time, so nothing dies in your inbox.
  • Booked, not just answered. Qualify and drop the lead straight onto your calendar — no phone tag, no leakage between "interested" and "booked."
What that costs to fix

Instant response is the most common first system I build — and it's exactly what Workflow Launch covers: I build it, wire it into the CRM you already use, and run it for you. From $1,499/mo plus a one-time setup scoped to your build.

Leaking now$0
Workflow Launch — 12 months$17,988
Net, if it recovers even half$0

Retainer only — the one-time setup is scoped on the call. Month-to-month, and if your first system isn't live by day 30 the setup fee is refunded.

Show me how to recover this number

Built for the businesses that live and die by lead response.

Contractors & home services Med spas Dental practices Real estate teams

That number doesn't have to keep leaking.

Book a free call. In 20 minutes I'll map the exact instant-response system for your business — and show you how much of that lost revenue you can actually get back.

Book a free call

No pitch, no commitment. Just your number and how to fix it.

Common Questions

Questions about the numbers

How is the missed-lead cost calculated?

The calculator takes your monthly lead volume, close rate, and average deal value, then estimates how many of those leads get a slow or missed response. Lead-response research consistently shows that leads contacted late convert far worse than leads reached within minutes. The model conservatively assumes tightening your response recovers about 60% of the deals you're currently losing on slow-response leads, then multiplies the recovered deals by your deal value to show monthly and annual lost revenue.

What counts as a "slow" lead response?

Studies on inbound leads find that the odds of qualifying a lead drop sharply after the first five minutes, and fall off a cliff after the first hour. Most small businesses respond in hours or days because the person who handles leads is on a job, with a client, or asleep. In practice, anything slower than five minutes is "slow" — and that gap is exactly where deals leak to whichever competitor replies first.

Is the calculator free to use?

Yes — it's completely free and runs right in your browser. You enter your own numbers and see your estimated lost revenue instantly. There's no charge, no software to install, and no obligation to book anything.

How do you actually fix a slow lead response?

The core fix is instant response plus automated follow-up. An AI receptionist or responder texts or calls every new lead in under 60 seconds — nights, weekends, and while you're working — then a sequence keeps working leads that don't reply the first time, and qualified leads get dropped straight onto your calendar. That closes the gap between "interested" and "booked" without you watching your phone. Book a free call and I'll map the exact system for your business.